About us
We built this for contractors who are tired of agencies that don’t deliver.
American Service Leads was built with one focus: home services companies that need more calls, not more marketing jargon.
We’ve spent years managing Google Ads, Local Service Ads, SEO, and Google Business Profiles for contractors across the country. We’ve seen what works and what doesn’t. We’ve seen the mess left behind by agencies that overpromised, underdelivered, and locked clients into contracts they couldn’t get out of.
This agency exists to do it differently.
What we believe
We believe home services contractors deserve a marketing partner who actually understands their business — the seasonal swings, the emergency call dynamics, the importance of trust signals in a market where customers are letting strangers into their homes.
We believe in flat fees, not percentage-of-spend models that reward agencies for inflating budgets.
We believe in transparency — plain-English reporting that tells you what’s driving calls and what isn’t.
We believe your data belongs to you. We work inside your existing accounts — Google Ads, LSA, Google Business Profile. Everything we build is yours from day one. If you ever leave, you walk away with your full account history intact. No leverage. No lock-in through data.
We believe in exclusivity. We only work with one contractor per trade per service area. Your competitor can’t hire us to work against you.
What we’re not
We’re not a full-service agency that does a little bit of everything for everyone. We do four things for one industry.
That focus is the whole point.
Who we work with
We work with home services companies at every stage — from the owner-operator running their first truck to the regional company managing five locations across multiple markets. The strategies scale; the focus never changes.
Ready to stop leaving jobs on the table?
Book a free 30-minute strategy call. We’ll look at your current setup, show you exactly what’s missing, and give you an honest assessment — no sales pressure.
No contracts. No commitment. Just straight talk about your marketing.