Local Service Ads

The most underused channel in home services marketing.

Local Service Ads appear above everything else on Google — above paid search ads, above the map pack, above organic results. And most contractors either don’t have them set up or aren’t managing them properly.

We're a Google Partner with decades of experience in Google Ads management
Dozens of Happy Clients

What are Local Service Ads?

LSA (also called Google Guaranteed) is Google’s pay-per-lead program for home services. When a homeowner searches for a plumber, roofer, or HVAC tech in your area, your business can appear at the very top of the results with a green “Google Guaranteed” badge.

You only pay when someone actually contacts you through the ad. And the Google Guaranteed badge signals instant trust to homeowners who’ve never heard of you.

The problem is that getting set up, staying active, and actually managing LSA well is surprisingly complicated. Background checks, license verification, dispute processes, budget management, review strategy — most agencies don’t bother.

We do.

What we handle

  • Full setup and Google Guaranteed verification
  • Category and service area optimization
  • Budget management and bid strategy
  • Review generation strategy specific to LSA
  • Monthly reporting on lead volume, cost per lead, and lead quality

Why this matters

A well-managed LSA profile generates some of the highest-quality leads in home services — people who searched, saw your badge, and chose to call you. Close rates on LSA leads are consistently higher than other channels.

Most of your competitors either don’t have LSA set up or they set it up once and never touched it again. This is your opportunity.

Ready to stop leaving jobs on the table?

Book a free 30-minute strategy call. We’ll look at your current setup, show you exactly what’s missing, and give you an honest assessment — no sales pressure.

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