Google Business Profile

Reviews are the most underpriced asset in local marketing. They move your Google Business Profile up in the 3-Pack. They lower your cost per lead in Local Services Ads. They lift the conversion rate of every ad you run and every page on your website. And — unlike almost everything else in marketing — they…

The Local 3-Pack — those three businesses Google shows on the map at the top of local search results — is where the phone actually rings. Get into it for “plumber [your city]” or “AC repair [your city]” and you’ll out-earn most paid campaigns. Stay out of it and you’re hoping homeowners scroll past three…